Effective Date: May 15, 2025 | Last Updated: May 15, 2025 Asset LINQ ("Company," "we," "us," or "our") values your privacy and is committed to responsibly handling personal information collected from buyers, sellers, and consignors. This Privacy Policy explains how we collect, store, use, and protect your data when you interact with our online auction platform.
1. Information We Collect
We may collect the following personal and business-related information:
- Buyer Information: Name, contact details, bidding activity, and purchase history.
- Seller Information: Name, business details, consignment descriptions, and financial details.
- Payment & Banking Details: Banking information for transactions, securely stored using encryption.
- Marketing Preferences: Contact details for auction promotions, subject to user opt-in.
- Technical Data: IP addresses, device identifiers, browser types, and cookies for platform functionality.
- User-Generated Content: Reviews, comments, and uploaded images submitted to our platform.
2. Legal Basis for Processing
We process personal data under the following legal bases:
- Contract Fulfillment: To complete auction transactions and consignment agreements.
- User Consent: For marketing emails and promotions (users can opt out anytime).
- Legal Compliance: To meet regulatory requirements, fraud prevention, and sanctions screening.
- Legitimate Interests: To improve auction services, platform functionality, and analytics.
3. Data Storage & Security
We implement strict security measures to protect sensitive data:
- Encryption: Banking and payment details are encrypted and stored in a protected system.
- Access Controls: Sensitive data is restricted to authorized personnel only.
- Monitoring: Continuous security audits help prevent unauthorized access and data breaches.
4. Cookie Policy
We use cookies and similar technologies to enhance your browsing experience and analyze site performance.
- Essential Cookies: Required for account security, bidding, and payment processing.
- Analytics Cookies: Help us track user activity to improve auctions and services.
- Marketing Cookies: Used to personalize promotions based on user preferences.
Users can manage cookie preferences via their browser settings or opt out of marketing cookies
5. SMS & Email Marketing Compliance
We respect your communication preferences and comply with anti-spam laws, including CASL and CAN-SPAM.
- Users must opt in before receiving promotional emails or SMS alerts.
- All marketing communications include an unsubscribe or opt-out option.
- To opt out of SMS marketing, reply “STOP” to any message or update preferences in your account.
We do not share or sell contact details to third parties for direct marketing purposes.
6. Website Accessibility Statement
We are committed to digital accessibility and ensuring our auction platform is usable for all individuals, including those with disabilities.
- Our website follows WCAG 2.1 Level AA standards for accessibility.
- Users can enable accessibility features, such as screen readers and text enlargement.
- If you encounter difficulties accessing content, please contact us at admin@assetlinq.ca.
7. Refund & Dispute Resolution Policy
While auction sales are typically final, we address disputes fairly:
- Refunds are granted only in cases of fraudulent listings or material misrepresentation by consignors.
- Disputes must be submitted within 7 days of purchase via email to admin@assetlinq.ca
- Buyers and sellers agree to binding arbitration for unresolved disputes, in accordance with the Arbitration Act, RSA 2000, c A‑43, and the laws of the Province of Alberta, Canada. The arbitration shall take place in Alberta, and the award rendered shall be final and binding upon the parties.
8. PCI DSS Payment Security Statement
To protect your financial information, we comply with PCI DSS (Payment Card Industry Data Security Standard) regulations:
- Transactions are encrypted using industry-standard security measures.
- We do not store full credit card information on our servers.
- Payment processing is handled by secure third-party providers.
If you notice unauthorized transactions, please report them immediately to admin@assetlinq.ca
9. Updates to This Privacy Policy
We may update this Privacy Policy periodically. Changes will be communicated via our website or email notifications.
For any privacy-related inquiries, please reach out to admin@assetlinq.ca
